Keynote CocktailAn evening of pure experience, with four internationally acclaimed speakers, free drinks, tapas and networking.
Aristotle’s Storytelling Framework for the Web
Storytelling is a very powerful way of bringing a message across. When done right it’s a way of engaging the audience and guiding them into the world you create. And it’s this powerful thing that’s been used in the creation of books, movies, music and theatre. But now it’s time to turn this knowledge into something we as designers can use to create engaging websites and -applications.
In this talk I want to step-by-step take people through a framework I created (using Aristotle’s view on Greek tragedy as it’s core) that will help us as designers to create a website that tells the best story and engages in the correct way with it’s users. The core message is that you need to build up a story in the right way in order to create more solid websites and to enable a real understanding of what’s the core of the product your design. (e.g. when you have a good understanding of the plot & character you are able to apply many different themes)
What it Takes to Make it in Consumer WebNir Eyal will keynote on cracking the code for success in the illusive consumer web industry.
Beer break :-)
Designing the Good Life
"You cannot not communicate," psychologist and philosopher Paul Watzlawick one famously said. Similarly, whatever we create as user experience designers influences others - beyond persuasive technology or design for behavior change, even if we don't intend it. And as software is eating the world, the domain of our responsibility is rapidly becoming all-encompassing. Layer by layer, question by question, this talk invites us to reflect on the moral dimensions of our work, from its intentions and effects to your vision of how one ought to live.
This is for Everyone
Making websites used to be a relatively simple affair: just learn some HTML and away you go. These days it seems like there are new tools, libraries, frameworks and languages bombarding us every day. There's a danger that this rising barrier to entry might be at odds with the fundamentally open and democratic nature of the web.
The web has democratised publishing, allowing anyone to share ideas with a global audience. But if the means of web production shift to a powerful elite, then who will take care of our cultural legacy? Websites and documents are disappearing down the digital memory hole every day. But we can change that.