Understanding Web Design

Monday, 15/12/14 at 13:30 (Talk)
Jeffrey Zeldman
A List Apart, A Book Apart, An Event Apart

When the institutions we have appointed to judge our best work do not understand the nature or value of that work, then our clients, bosses, and coworkers won’t understand it either. And their lack of understanding can put crippling limits on your professional happiness, your long-term career, and the success of your next project. It is hard enough to achieve good design when every stakeholder on your team understands it. But when half the people on your team, possibly including some key “creatives,” don’t know what you do or why you do it, it becomes impossible to deliver good design—design that delights, that achieves business goals and user goals, that creates communities, and that gives people capabilities they didn’t even know they wanted.

Discover how to find the essence of our profession, and learn to become the ambassador for web design that our work and your career deserve.

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